Sergej Filippov - Usability - Resume - Conversion optimizer

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SERGEJ FILIPPOV

EXPERIENCE CREATOR
RESEARCH ENTHUSIAST

 

ABOUT ME

Sergej Researcher

I am Sergej Filippov.

I have Master's Degree in Psychology and 8 years of experience as self-employed entrepreneur.

I have run a small educational services agency and for its purpose I have developed an ERP software with bidding functionality in order for client to be able to compare different tutors, teachers (prices, reviews, ratings).
In order to squeeze maximum from my business I had an extensive research on multivariate testing and I fell in love with it and experimentations as a general.
I have read such classics as "Design and Analysis of Experiments" by Douglas C. Montgomery and other literature on “Design of Experiments”  in order to have ability to implement this tool everywhere in my business, online and offline.
At that moment I understood that experimentations are my passion. And now I am looking for job positions that include multivariate testing/experimentations/research allowing to discover, invent new features, improve conversions and usability of products. It is really exciting for me.

I am looking for positions such as:
Optimisation / Experiment Analyst
UX Researcher/Designer
Conversion Optimisation Specialist

I have experience in:
UX (Usability testing(Think Aloud Protocol, Heuristic Evaluation), Card Sorting, Interactive wireframes)
Multivariate and A/B testing using statistical software
Software Development (prototyping fully functional Minimal Viable Product)
Conversion Rate Optimization using MVT

EDUCATION

Master of Psychology

HOBBIES

Socionics, cognitive psy, travel

BORN

19 . 12 . 1985

E-MAIL

 ux.simply@gmail.com 

A LOOK INTO WHAT I'M DOING

STATISTICS

8

YEARS' EXPERIENCE

2.6

MILLION VISITORS ATTRACTED

25

TECH REQUIREMENTS WRITTEN

152

FREELANCERS RECRUITED

146

IDEAS GENERATED

761

PAYMENTS RECEIVED

Projects

Click on images to open project description

                       

RESUME

                       

  • EXPERIENCES

  • CEO OF EDUCATIONAL SERVICES SITE

    Built business from start up (2008 - 2015)

  • USER EXPERIENCE & CONVERSIONS OPTIMISATION

    • A/B & MVT testing of order form conversions (using MVT design plans (Full / Fractional Factorial, Plackett–Burman) generated by my own in statistical software without the use of third-party services like optimizely.com)

    • Using statistical software for processing MVT results JMP, SPSS, Statgraphics

    • Google Analytics setting for tracking goals

    • Sketching/Wireframing ERP system, fully functional prototype
    • UX Research: Think Aloud, Heuristic Evaluation, Card Sorting

  • STATISTICS

    • Regression analysis
    screening for significant factors

    • Minimal sample size for conversion significance
      (MVT and A/B testing)
    • Confidence intervals of conversion
      (MVT and A/B testing)
    • Design of experiments: Full/Fractional fасtоriаl,Tаguсhi, Plackett–Burman
    • Multivariate, Cluster, Conjoint analysis

    Analysis probability to respond, purchase on the basis
    of sex, age, location
    Comprehensive analysis of LTV, RFM of customers
    Sales Forecast

  • MARKETING

    • MVT & A/B Testing: Production of multivariate flyers for Direct Mail, MVT test various offers and incentives, prices, design elements, Call to Actions etc., 20 factors in total
    • Profitability and Lifetime Value
    • Making design layouts on the basis of psd templates for advertising
    • Site content
    • Placement and management of ads in the Yandex.Direct (GoogleAdwords equivalent), print media, outdoor advertising
    • Mass e-mail, SMS, direct mail delivery organization
    • Mailing Lists: Processing, Selection, Segmentation, targeting direct mail
    • Monitoring prices, pricing, competitors activities
    • Dashboard of KPI, sales funnel development in Excel

  • SEO

    • SEO website promotion in Yandex SERP
    • Up to 5000 visitors per day
    • Experience with lots of low frequency queries (40000)
    • Creating semantic core of keywords
    • Exchanges of links

  • SOFTWARE DEVELOPMENT

    • Development web based ERP application for my business needs
    • Benchmarking similar ERP systems of concurrents
    • Product Requirements & Specifications document development
    • Designing business processes and automation logic in Visio
    • Prototyping interfaces in the gоmосkingbird.соm
    • ERP Implementation using the relаtiоnаl database management system & rapid application development platform
    • Testing, deployment, maintenance of ERP software
    • Functional enhancements of ERP software
    • Joomla sites building, administration, installation and configuration of third-party modules and plug-ins

  • SERVER ADMINISTRATION

    • Databases & sites migration on Linux

    • Joomla installation on Linux

    • Common SSH commands using PuTTY

    • Configuring hosting panel ISP

    • Working with system administrators to improve
      server performance

  • EDUCATION

  • STANFORD UNIVERSITY Human-Computer Interaction

    Author: Scott Klemmer

    Duration: 6 hours 35 minutes

  • Udemy User Experience (UX): The Ultimate Guide to Usability and UX

    Author: Dr David Travis

    Duration: 10 hours

  • Moscow Gestalt Institute

    Duration: 2 years

  • Kazan State University
    Master's Degree In Psychology

    Specialization:
    • Psychology of Management

    Master's degree work (research thesis):
    • “Study of the interrelationship of career orientations and functions of socionic personality types.” A+

    Research thesis:
    • “Methods of Socionics in Personnel Management.” A+
    • “Psychodiagnostics in Personnel Selection.” A+
    • “Modern Psychotechnologies in HR Management.” A+
    • “Fundamentals of Cognitive Psychology.” A+

  • English-Turkish Lyceum №2

    All main subjects were taught in English.

    Upper-Intermediate certificate in English
    Intermediate certificate in Turkish

  • SKILLS

I LOVE TO research & experiment

Hire me Now

My Skills

Technical Skills

  • A/B & Multivariate Testing (MVT)
  • HTML, CSS, Javascript
  • Axure, Balsamiq, Invision, Sketch
  • Statistical Software: SAS JMP, SPSS, R, Excel
  • Google Analytics MS Visio, Project
  • MS Power Point
  • MySQL, Linux, CMS Joomla

User Experience Skills

  • cognitive walkthroughs
  • heuristic evaluation
  • think aloud
  • card sorting
  • RITE
  • contextual interviews
  • artifact Walkthroughs
  • novice expert ratio method
  • ROI on usability
  • Fitts’s Law
  • focus groups
  • personas & mental model
  • scenarios & storyboard
  • experience map
  • learning curve
  • protocols and screeners
  • cognitive aspects of user behavior

What I want from a job (my values)*

100%
95%
90%
85%
80%

*based on Stanford Tools for Career Exploration and Evaluation test

Some specialized literature I have read:

  • "Testing 1-2-3: Experimental Design with Applications in Marketing and Service Operations" by Johannes Ledolter, Arthur J. Swersey
  • "Design and Analysis of Experiments" by Douglas C. Montgomery
  • "Statistics" by David Freedman, Robert Pisani, Roger Purves
  • "Essentials of Marketing Research" by William G. Zikmund, Barry J. Babin
  • "Marketing Research" Nargundkar
  • "Successful Direct Marketing Methods" by Bob Stone, Ron Jacobs
  • "Direct Marketing Management" by Mary Lou Roberts, Paul D. Berger
  • "Tested Advertising Methods" by John Caples, Fred Hahn
  • "Breakthrough Business Results with Mvt: A Fast, Cost-Free "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process" by Charles W. Holland
  • "Commonsense Direct Marketing" by Drayton Bird
  • "Principles of Direct and Database Marketing" by Alan Tapp
  • "Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program" by Arthur Middleton Hughes
  • "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
  • "The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy" by Rajeev Batra

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